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Colgate
Flavour That Wakes You
Social-first product campaign for Gen Z
Challenge
To introduce Colgate's new Max Fresh flavours to a GenZ audience with a fun, energetic and engaging social campaign.
Social-first video content
Result
Working with influencers, we created a series of fun videos that dramatised the power of the
Max Fresh flavours.
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We concepted the campaign around our line 'Flavour That Wakes You', writing multiple scripts, directing and styling the shoot with minimal budget which resulted in these fun, short videos.
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