The Collection is a dark and twisted family drama set in a post-war Paris fashion house. 

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Amazon asked us to create a tone of voice and look and feel guidelines for social content. From this, we then created a variety of content for pre launch, launch and post launch across all social platforms. 

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Content was optimised for mobile -  we picked out key moments, quotes and footage which we knew would resonate well with the audience. 

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We also created one of Snapchat's best practises for Geo-filters - by using illustrations and key quotes from the show.

 

We targeted shoppers, and fashion lovers, at key locations (such as Harrods) where they're already trying on clothes and likely to snap a photo in the changing room.